tmartn csgo lotto

Introduction In the world of online entertainment, few stories have garnered as much attention as the saga involving TmarTn and CSGO Lotto. TmarTn, a prominent YouTuber, found himself at the center of a controversy that shed light on the murky waters of online gambling and influencer ethics. This article delves into the rise of TmarTn, the creation of CSGO Lotto, and the subsequent fallout that changed the landscape of online gaming and gambling. Who is TmarTn? Early Career Real Name: Trevor Martin Platform: YouTube Content: Primarily focused on gaming, particularly Counter-Strike: Global Offensive (CSGO) Subscriber Base: Grew to millions of subscribers, making him one of the most influential gaming YouTubers Content Style Engaging Videos: Known for his entertaining and informative content Community Engagement: Actively interacted with his audience, fostering a loyal fanbase The Creation of CSGO Lotto What is CSGO Lotto?

  • Cash King Palace
    new
    Royal Wins100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Palace
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Starlight Betting Lounge
    Celestial Bet100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Spin Palace Casino
    Win Big Now100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Silver Fox Slots
    Elegance+Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Golden Spin Casino
    Luxury Play100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Royal Fortune Gaming
    Opulence & Thrills100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Casino
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Diamond Crown Casino
    Opulence & Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Victory Slots Resort
    Spin to Win100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more

Source

  1. csgo lotto tmartn
  2. csgo lotto syndicate
  3. csgo lotto syndicate
  4. csgo lotto syndicate
  5. csgo lotto
  6. csgo lotto syndicate

tmartn csgo lotto

Introduction

In the world of online entertainment, few stories have garnered as much attention as the saga involving TmarTn and CSGO Lotto. TmarTn, a prominent YouTuber, found himself at the center of a controversy that shed light on the murky waters of online gambling and influencer ethics. This article delves into the rise of TmarTn, the creation of CSGO Lotto, and the subsequent fallout that changed the landscape of online gaming and gambling.

Who is TmarTn?

Early Career

  • Real Name: Trevor Martin
  • Platform: YouTube
  • Content: Primarily focused on gaming, particularly Counter-Strike: Global Offensive (CSGO)
  • Subscriber Base: Grew to millions of subscribers, making him one of the most influential gaming YouTubers

Content Style

  • Engaging Videos: Known for his entertaining and informative content
  • Community Engagement: Actively interacted with his audience, fostering a loyal fanbase

The Creation of CSGO Lotto

What is CSGO Lotto?

  • Concept: An online gambling platform where users could bet on CSGO skins
  • Popularity: Gained significant traction due to the popularity of CSGO and the allure of winning valuable in-game items

TmarTn’s Involvement

  • Co-Founder: Alongside his friend Thomas Cassell (Syndicate), TmarTn co-founded CSGO Lotto
  • Promotion: Used his YouTube platform to promote the site, driving traffic and revenue

The Controversy

Lack of Disclosure

  • Ethical Breach: TmarTn and Syndicate failed to disclose their ownership of CSGO Lotto in their promotional videos
  • Audience Trust: Fans felt betrayed, as they were unaware that the content creators were financially benefiting from their participation

Public Reaction

  • Backlash: The gaming community reacted with outrage, accusing TmarTn and Syndicate of exploiting their audience
  • Media Coverage: The controversy gained widespread media attention, leading to investigations and discussions on influencer ethics

FTC Investigation

  • Inquiry: The Federal Trade Commission (FTC) launched an investigation into the matter
  • Outcome: No formal charges were filed, but the incident highlighted the need for greater transparency in influencer marketing

Industry Changes

  • Disclosure Requirements: The controversy led to increased scrutiny and new guidelines for disclosure in sponsored content
  • Influencer Responsibility: Content creators were urged to be more transparent about their affiliations and financial interests

The TmarTn and CSGO Lotto controversy was a pivotal moment in the online entertainment industry. It underscored the importance of transparency and ethical behavior in influencer marketing. While the incident led to significant changes in the industry, it also served as a cautionary tale for content creators and audiences alike. As the digital landscape continues to evolve, maintaining trust and integrity will remain crucial for both influencers and the platforms they operate on.

tmartn csgo lotto

csgo lotto tmartn

Introduction

Counter-Strike: Global Offensive (CSGO) has been a cornerstone of the esports community for years, attracting millions of players and viewers worldwide. One of the more controversial aspects of the game is the use of in-game skins and the gambling platforms that have emerged around them. Among these platforms, CSGO Lotto stands out, particularly due to its association with popular YouTuber TmarTn. This article delves into the controversy surrounding CSGO Lotto and TmarTn, exploring the events that led to widespread scrutiny and the implications for the gaming community.

The Rise of CSGO Lotto

What is CSGO Lotto?

CSGO Lotto is an online gambling platform where users can bet their CSGO skins on various games of chance, such as coin flips, roulette, and jackpot games. The platform gained significant popularity due to the allure of potentially winning valuable skins, which can be traded or sold for real money.

TmarTn’s Involvement

TmarTn, whose real name is Trevor Martin, is a well-known YouTuber with a substantial following in the gaming community. He often created content related to CSGO, including videos showcasing his gameplay and experiences with in-game items. TmarTn’s association with CSGO Lotto began when he started promoting the platform through his YouTube channel, encouraging his viewers to try their luck on the site.

The Controversy Unfolds

The Discovery

In June 2016, a Reddit user discovered that TmarTn and his partner, Tom Cassell (Syndicate), were actually co-owners of CSGO Lotto. This revelation came as a shock to many, as their promotional videos made it appear as though they were merely enthusiastic users of the platform. The fact that they failed to disclose their ownership stake in the videos raised significant ethical concerns.

Public Backlash

The gaming community reacted strongly to the news, accusing TmarTn and Syndicate of deceptive practices. Many felt that their failure to disclose their ownership was a breach of trust, as viewers had been led to believe that the videos were unbiased endorsements rather than paid promotions. The controversy quickly gained traction, leading to widespread criticism and calls for accountability.

FTC Investigation

The Federal Trade Commission (FTC) became involved in the investigation, as the controversy raised questions about the transparency of influencer marketing. While no formal charges were filed, the FTC’s involvement highlighted the importance of disclosing financial interests in promotional content.

YouTube’s Response

YouTube also took steps to address the issue by updating its policies to require greater transparency in sponsored content. This included mandating that creators disclose any financial ties to the products or services they promote, ensuring that viewers are fully informed.

Lessons Learned

Transparency in Influencer Marketing

The CSGO Lotto controversy underscored the importance of transparency in influencer marketing. Creators must be clear about their financial interests to maintain the trust of their audience. This incident served as a wake-up call for the gaming community and the broader influencer industry, prompting a shift towards greater accountability.

Regulation of Skin Gambling

The controversy also brought attention to the unregulated nature of skin gambling. While CSGO Lotto and similar platforms were popular, they operated in a legal gray area. This led to increased scrutiny from regulators and calls for more robust regulations to protect consumers.

The controversy surrounding CSGO Lotto and TmarTn highlighted the need for transparency and accountability in influencer marketing. It also brought to light the risks associated with unregulated gambling platforms in the gaming industry. As the esports community continues to grow, it is essential that both creators and platforms adhere to ethical standards to maintain the trust and integrity of the community.

csgo lotto tmartn

csgo lotto tmartn

=====================================

CS:GO Lotto Tmartn refers to a type of betting or lottery system within the context of Counter-Strike: Global Offensive (CS:GO), a popular multiplayer first-person shooter game. This system, often referred to as “lotto” or “skin lottery,” involves players participating in a virtual draw for in-game items, particularly skins, which can be used to customize their weapon appearances.

How Does CS:GO Lotto Tmartn Work?


The mechanics of CS:GO Lotto Tmartn involve:

1. Participation

Players participate by purchasing tickets or entries into the lottery, often using real money or in-game currency (in some community-run lotteries). The cost per ticket can vary significantly across different platforms and organizers.

2. Draw Process

Each entry into the draw is assigned a number, and once all participants have entered, a virtual draw takes place. This process simulates the chance to win one or more items from a pool of available skins.

3. Winning Items

Winners receive the drawn skin(s). The rarity and value of these items can vary widely, with some being extremely rare and highly prized among players.


The legitimacy and safety of participating in CS:GO Lotto Tmartn systems are subject to debate:

1. Legality

In many jurisdictions, betting on games or virtual outcomes is regulated or outright prohibited. Players should be aware of local laws regarding gambling before participating.

2. Safety

There have been instances where participants were misled about the odds of winning, the fairness of the draw process, or even the possibility of being scammed. Players must research and choose reputable platforms carefully.

Impact on the CS:GO Community


The popularity of CS:GO Lotto Tmartn reflects a broader trend:

1. Skin Trading

The value placed on skins has led to an active trading market within the game, allowing players to buy, sell, or trade them for real money or other in-game items.

2. Community Engagement

Participating in CS:GO Lotto Tmartn systems fosters community engagement and interaction among players interested in gaming and potentially in making money from their in-game activities.


CS:GO Lotto Tmartn represents a phenomenon within the CS:GO game, embodying elements of gambling and community participation. While it offers opportunities for players to win valuable items, participants must be aware of the potential risks involved and adhere to local regulations regarding gaming and betting.

csgo lotto tmartn

csgo lotto syndicate

Introduction

Counter-Strike: Global Offensive (CSGO) has evolved beyond just a competitive first-person shooter game. It has integrated various elements of online entertainment, including gambling, through the use of in-game items known as “skins.” One popular form of gambling within the CSGO community is the CSGO Lotto Syndicate. This article delves into what CSGO Lotto Syndicates are, how they work, and the risks and benefits associated with them.

What is a CSGO Lotto Syndicate?

A CSGO Lotto Syndicate is a group of players who pool their resources, typically in-game skins, to increase their chances of winning larger prizes in CSGO gambling platforms. These platforms often offer various games, such as roulette, coin flip, and jackpot, where players can bet their skins and potentially win more valuable items.

How It Works

  1. Forming a Syndicate: Players come together to form a syndicate. This can be done through social media, forums, or in-game communities.
  2. Pooling Resources: Each member contributes a certain amount of in-game skins to the syndicate’s pool.
  3. Betting: The syndicate then places bets using the pooled skins on various gambling platforms.
  4. Winning and Distribution: If the syndicate wins, the prize is distributed among the members according to their contributions or a predetermined agreement.

Benefits of Joining a CSGO Lotto Syndicate

Increased Chances of Winning

  • Higher Bet Amounts: By pooling resources, syndicates can place larger bets, which increases the potential payout.
  • Diversified Risks: The risk is spread among multiple members, reducing the impact of losses on any single individual.

Community and Networking

  • Social Interaction: Joining a syndicate allows players to interact with others who share similar interests.
  • Learning Opportunities: Members can learn from each other’s strategies and experiences in gambling.

Risks and Considerations

Financial Risk

  • Loss of Skins: There is always the risk of losing the pooled skins if the bets do not pay off.
  • Trust Issues: Trust is crucial in syndicates. Disputes can arise if members feel they are not being fairly compensated.
  • Age Restrictions: CSGO gambling platforms often have age restrictions. Ensure all members are of legal age to participate.
  • Platform Legitimacy: Use reputable gambling platforms to avoid scams and ensure fair play.

Tips for Successful CSGO Lotto Syndicates

Clear Agreements

  • Contribution and Distribution: Clearly define how contributions and winnings will be managed.
  • Decision-Making: Establish rules for how betting decisions are made to avoid conflicts.

Transparency

  • Record Keeping: Maintain detailed records of contributions, bets, and winnings.
  • Regular Updates: Keep all members informed about the syndicate’s activities and financial status.

Safety Measures

  • Secure Communication: Use secure and private communication channels to discuss syndicate matters.
  • Backup Plans: Have contingency plans in case of disputes or unexpected losses.

CSGO Lotto Syndicates offer an exciting way for players to enhance their gambling experience by pooling resources and increasing their chances of winning. However, it is essential to approach this activity with caution, ensuring clear agreements, transparency, and safety measures are in place. By doing so, members can enjoy the benefits of syndicate gambling while minimizing the associated risks.

csgo lotto syndicate

Frequently Questions

What is the story behind TmarTn and CSGO Lotto?

TmarTn, a popular YouTuber, was embroiled in controversy surrounding CSGO Lotto, a gambling site for Counter-Strike: Global Offensive skins. In 2016, it was revealed that TmarTn and his partner Syndicate had undisclosed ownership stakes in CSGO Lotto. This revelation sparked outrage as they promoted the site without disclosing their financial interests, violating YouTube's terms of service. The scandal led to increased scrutiny of gambling content on YouTube and prompted discussions about transparency and ethics in influencer marketing. TmarTn later apologized and claimed he was unaware of the need for disclosure, but the incident remains a significant moment in the history of YouTube controversies.

What is the controversy surrounding CSGO Lotto and TmarTn?

The controversy surrounding CSGO Lotto and TmarTn involves allegations of undisclosed ownership and misleading content. TmarTn, a popular YouTuber, was accused of failing to disclose his stake in CSGO Lotto, a gambling site for Counter-Strike: Global Offensive skins. Critics argue that his promotion of the site, without revealing his financial interest, could mislead viewers into believing it was an unbiased endorsement. This controversy highlights the importance of transparency in influencer marketing and the potential ethical issues when personal gain is not clearly communicated to the audience.

 

How did the CSGO Lotto scandal impact the gaming community?

The CSGO Lotto scandal, involving YouTubers Trevor 'TmarTn' Martin and Thomas 'Syndicate' Cassell, significantly impacted the gaming community. It revealed their undisclosed ownership of CSGO Lotto, a gambling site, while promoting it to their young audience. This breach of trust led to widespread criticism, prompting YouTube to update its policies on endorsements and disclosures. The scandal highlighted the need for transparency in influencer marketing and raised concerns about the ethics of promoting gambling to minors. It also sparked discussions on the responsibilities of content creators and the importance of clear communication with their viewers.

What are the benefits of joining a CSGO Lotto Syndicate?

Joining a CSGO Lotto Syndicate offers several benefits, including increased chances of winning and shared costs. By pooling resources with other players, syndicates can afford more tickets, thereby multiplying the odds of hitting a jackpot. This collaborative approach not only reduces individual financial risk but also fosters a sense of community among members. Additionally, syndicates often have dedicated managers who handle the logistics, allowing participants to focus solely on the excitement of the game. Whether you're a casual player or a dedicated enthusiast, a CSGO Lotto Syndicate can enhance your gaming experience and financial prospects.

How did TmarTn's involvement with CSGO Lotto spark debate?

TmarTn's involvement with CSGO Lotto sparked significant debate due to allegations of undisclosed ownership and potential conflict of interest. In 2016, it was revealed that TmarTn and his partner, ProSyndicate, were co-owners of CSGO Lotto, a gambling site for Counter-Strike: Global Offensive skins. This information was not disclosed in their promotional videos, leading to accusations of deceptive marketing. The controversy highlighted the ethical issues surrounding influencer endorsements and the need for transparency in such partnerships. The debate also raised questions about the regulation of in-game gambling and the responsibilities of content creators.